Project Description
ON THE SURFACE
In 1962, the Ascena Retail Group originated from a company named Dressbarn. In 2011, in order to reflect it’s broader holdings, the company was renamed Ascena Retail Group. Today, Ascena Retail Group now owns companies such as, Maurices, Justice, Lane Bryant, and Catherines clothing store brands. In addition to these clothing store brands, Ascena Retail Group is also the parent group of Ann Inc. They now, currently, operate a combined 4807 store locations worldwide.
Cepha Inc. has provided Catherines, Lane Bryant Outlet, and Ann Inc. with various products and services ranging from instore marketing graphics, permanent and non-permanent displays, outdoor event marketing, promotional gift giveaways, as well as, retail merchandise. Ascena is an extremely responsive marketing group that strategically focuses on seasonal or socioeconomic marketing trends.
SKILLS NEEDED
PROJECT MGT
Creative Design / Print Procurement / Displays / Delivery & Installation
SPECIALTY
Concept Design / Corrugated Displays
IN-STORE SIGNAGE
We here at Cepha Inc. never back down from a challenge. In fact, we welcome the abstract process of taking an idea written down on a post-it note or relayed to us through a rough verbal outline and creating a direct and effective marketing strategy. Through working with such a diverse group of retailers, Cepha Inc. has been given the opportunity to enhance our ability to effectively think outside of the box.
Companies such as Catherines and Lane Bryant Outlet have utilized our nation wide network of installers to perform window and wall décor applications for their store fronts. This is because we possessed the ability to not only manage them through our global portal but also provide installation services to these companies at multiple locations on the same day.
If you would like to know more about the Ascena Retail Group, please visit Ascenaretail.com or visit one of their local stores to see some of our work.
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